Rivalry solidifies its presence in the Canadian capital province with the introduction of a Millennial and Gen Z-focused app.
🚨 BREAKING NEWS 🚨
The official Rivalry app is now available on every iOS device in Ontario 🇨🇦
— Rivalry Canada (@rivalryca) May 31, 2023
Rivalry has recently launched its new betting mobile app in Ontario, as the company maintains its focus on its core audience of Gen Z and Millennials. It comes as no surprise to those closely following the Toronto-based company, as they had previously announced their plans to introduce an esports betting and sports betting mobile app in Ontario earlier this year. They made this announcement alongside the debut of eight casino games.
With the introduction of the new app, Rivalry aims to further strengthen its presence and offerings in the market. This move is expected to drive an increase in player acquisition and engagement among Millennials and Gen Z, who make up 97% of their active users.
According to Steven Salz, Co-Founder and CEO of Rivalry, the addition of mobile betting is significant for their operations in Ontario and their core audience of Millennials and Gen Z consumers who prefer the convenience of betting on their phones. Launching the mobile app enhances accessibility to their product, expands their target market in Ontario, and allows them to reach more customers in the region and grow the esports betting category.
Rivalry claims that the mobile app provides the most comprehensive esports betting options available in Ontario. It includes popular games like Counter-Strike: Global Offensive, League of Legends, and Dota 2, as well as mobile titles such as Call of Duty: Mobile, Free Fire, and Mobile Legends: Bang Bang. Additionally, users of the app can place bets on various traditional sports like football, soccer, basketball, and more.
Salz emphasizes that Rivalry is catering to a demographic with distinct consumption habits and betting preferences. This generation expects more from the products, entertainment, and brands they engage with, and Rivalry has customized its online betting experience to align with these expectations. The unique user experience they offer continues to drive the company’s success, and they are excited to bring this offering directly to their customers’ mobile devices.